The fashion industry is one of the largest polluters in the world, with the production and distribution of clothing contributing to greenhouse gas emissions, water pollution, and waste management issues. However, Mon Amaar, a Kolkata-based women’s apparel brand, is pioneering the future of sustainable fashion with its eco-friendly clothing line.
Sustainable Materials
Mon Amaar’s commitment to sustainability begins with the materials used in its clothing line. The brand uses eco-friendly materials such as organic cotton, recycled polyester, and Tussar silk, which are sourced from suppliers who share the brand’s values of sustainability and fair trade. Mon Amaar’s use of sustainable materials reduces the environmental impact of its clothing line and promotes a more responsible approach to fashion.
Zero-Waste Design
Mon Amaar’s design team is committed to reducing waste in the design process. The brand uses a zero-waste design approach, which involves designing patterns and garments that generate minimal waste. This approach not only reduces waste but also promotes a more efficient use of materials.
Eco-Friendly Production
Mon Amaar’s production process is designed to minimize its environmental impact. The brand uses energy-efficient equipment and promotes fair labor practices, ensuring that its workers are paid a fair wage and work in safe conditions.
Closed-Loop System
Mon Amaar is committed to creating a closed-loop system, where old clothes are collected and recycled into new garments. The brand encourages its customers to return their old clothes, which are then recycled into new garments. This approach reduces waste and promotes a more sustainable approach to fashion.
Empowering Women
Mon Amaar’s commitment to sustainability extends beyond its clothing line. The brand empowers women through its entrepreneurship program, which provides training and employment opportunities to women from underprivileged backgrounds. Mon Amaar’s entrepreneurship program helps women develop skills and gain financial independence, promoting a more equitable and sustainable approach to fashion.
Certifications and Awards
Mon Amaar’s commitment to sustainability has been recognized by several certifications and awards. The brand has been certified by the Global Organic Textile Standard (GOTS) and the Fairtrade Foundation, recognizing its commitment to organic and fair trade practices. Mon Amaar has also won several awards, including the “Best Sustainable Fashion Brand” award at the Indian Fashion Awards.
