Maharashtra Meals and Drug Management (FDA) has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their commercial for a chewing elaichi logo, pronouncing it will violate provisions of the Meals Protection and Requirements Act, 2006 and its amended regulations. The notices have been issued on Friday (August 14), with the 3 actors being requested to provide an explanation for their function within the commercial and their affiliation with the emblem. Consistent with the FDA, the commercial may just quantity to oblique promotion of a logo connected with pan masala.
The notices have been despatched to Devgn at his place of dwelling in Juhu, Khan at Mannat in Bandra and Shroff via his manufacturing area, Tiger Shroff Productions LLP. The motion comes because the Maharashtra FDA has stepped up its exams towards gutka and pan masala merchandise containing tobacco or nicotine.
Consistent with the FDA, the commercial creates an affiliation with a logo, which it mentioned is basically connected with pan masala. The regulator additionally referred to a Maharashtra executive order that prohibits the manufacture, garage, transportation, distribution and sale of the product within the state for 365 days from the date specified within the order issued on July 13, 2026.
The most recent motion is a part of the FDA’s wider enforcement force throughout Maharashtra. The dept has been wearing out inspections and seizures over a number of meals questions of safety, together with adulterated milk, meals served at eating places, junk meals offered in and round faculties, and the manufacture and sale of banned gutka and tobacco-containing pan masala.
In 2022, actor Akshay Kumar had shared an apology letter on his social media account after he confronted heavy backlash for showing in an commercial for a similar chewing elaichi logo along Shah Rukh Khan and Ajay Devgn.
“I wish to apologise to you, all my enthusiasts and well-wishers. Your response over the last few days has deeply affected me,” he wrote.
“With all humility, I step again. I’ve determined to give a contribution all of the endorsement charge in opposition to a worthy motive. The logo would possibly proceed airing the advertisements until the prison length of the contract this is binding upon me, however I promise to be extraordinarily conscious in making my long run possible choices. In go back, I shall perpetually proceed to invite in your love and desires,” Akshay added.
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